Mahindra taps UAE's SUV market

Galadari Automobiles, one of the leading national automobile distributors in the UAE, has announced the launch of the automatic transmission variant of the New Age XUV500 in the UAE. It will be available in two variants - the W8 FWD and W10 AWD.

The New Age XUV500 is the flagship product from Mahindra & Mahindra, one of India's leading automobile manufacturers, with a group revenue of over $19 billion.

The New Age XUV500 is the only SUV in its class to offer a second generation, six-speed automatic transmission with AWD as an option. The new automatic transmission has been sourced for the first time from the global supplier, Aisin, Japan.

Dinesh Choudhari, general manager and head of exports, Middle East & CIS, Mahindra & Mahindra, said: "The Middle East SUV market is one of the most dynamic and demanding in the world and we look forward to the challenges it presents. In India, the XUV500 has been well-received with its blend of style and utility, luxury and ruggedness and we are confident that customers here would be delighted with the XUV500 experience." 

Choudhari added that Galadari Automobiles' extensive reach in the UAE and commitment to after-sales service and customer care would help Mahindra & Mahindra tap the huge potential in the SUV segment.

Axel Dreyer, general manager, Galadari Automobiles, said: "For the customer, the competitively-priced XUV500 will be a great value for money. Launching XUV500 in the UAE market is in tune with our objective of offering the customer world-class vehicles. We believe that the XUV500 offers a strong value proposition that will make it a preferred vehicle in the SUV segment in this market."

The XUV500 sports a new exterior with a front grille with chrome inserts, six air bags, cruise control, new static bending headlamps, new fog lamps with chrome bezel, new premium window chrome lining, 43cm (17inch) alloy wheels and new rear chrome applique. It also features a new electric sunroof, first in class logo projection lamps on outside real view mirrors, 18cm (7inch) touchscreen infotainment system with GPS and premium leather interior with seating capacity of seven