The Birth of Homo Searchiens

Choi Yong-suk; Purple Cow: 304 pp., 13,800 won The smartphone has become a must-have for everyone and with the Internet accessible at every moment; everybody is searching for something throughout every day. Searching for answers, for details, for the news, has penetrated into every part of daily life. People Google their blind date, ex-lovers and eccentric people without any hesitation. However, most people do not get the best results from their search and remain in a primitive monkey status in browsing, according to Choi Yong-suk, the author of “The Birth of Homo Searchiens.” “Homo Searchiens,” a term created by Choi, refers to people who have mastered web searching based on thinking and reading. He said a search service is a form of technology, but the ability to search is a creative process involving more than technology. Choi suggests reading lots of books and newspapers and taking notes and making a mind map to better understand the concept of searching and to think of keywords. The writer is president of the Internet marketing consulting company Clex. His interest in Internet business led him to research the act of searching for information on the Internet from various angles. From/koreatimes