Shiseido to launch IBUKI skincare collection

Shiseido has announced the launch of its IBUKI skincare collection aimed specifically at 25-35 year olds with a 24-hour lifestyle. Shiseido discovered that women in this age group are more sensitive to dysfunctions in the skin than older women due to imbalanced diets, disturbed sleep and burning the candle at both ends. The collection consists of steps to cleanse, hydrate, restore and protect tired skin, with products including: Gentle Cleanser, Purifying Cleanser, Softening Concentrate, Refining Moisturiser, Refining Moisturizer Enriched, Protective Moisturiser SPF 15 and Eye Correcting Cream. The range includes Shape Memorising Technology in which dead cells are regularly and naturally removed and moisture levels are maintained, and the PhytoResist Complex, which consists of three plant extracts, each acting at a specific level working in complete synergy with the others. The IBUKI range will available at House of Fraser in-house and online 5 September, with prices ranging from £23 to £42.