Majid Al Futtaim opens Sacoor Brothers, first Saudi boutique

Sacoor Brothers and Majid Al Futtaim Fashion opened the first Sacoor Brothers boutique at Granada Mall in Riyadh on Nov. 17. 
This new boutique, which is stated to reflect the brand’s philosophy of continuous improvement, offers the latest collections for both women and men.
The boutique, located on the ground floor of Granada Mall, is the first of four Saudi stores Majid Al Futtaim plans to open.
The upcoming locations include Hayat Mall and Panorama Mall, both in Riyadh, and Rashid Mall in Alkhobar. The children’s collection will also be available at Panorama and Rashid malls.
Rajiv Suri, CEO at Majid Al Futtaim Fashion, commented: “We are excited to continue Majid Al Futtaim Fashion’s growth by bringing Sacoor Brothers to Saudi Arabia for the first time. Given the brand’s massive success in the region, there has been much anticipation for Sacoor Brothers in Saudi Arabia since we announced the franchise in April.”
Sacoor Brothers has expanded beyond its native home of Portugal to becoming a truly international and cosmopolitan fashion brand with over 90 stores worldwide.
“We are excited to launch Sacoor Brothers in one of the most thriving countries in the world alongside Majid Al Futtaim. The Kingdom continues to be a leading market for retail and is one of the fastest growing markets globally” said Bart Denolf, CEO Franchise for Sacoor Brothers.
The brand continues to have current European Champion Cristiano Ronaldo as its global ambassador.  A sneak peek of the fall/winter 2016 collection shows a celebration of the virtues of authenticity and originality. For the new season, Sacoor Brothers menswear line combines the nobility of woven wealth of details for each design.
The women’s suit collection follows mainly the Sacoor Bothers identity, slightly adjusting some details to the current trends, always with subtle feminine details.

Source: Arab News