BRR Jewellery to invest Dhs250m in UAE market

BRR Jewellery is one of the leading wholesale dealers of 22 karat jewellery in Dubai, plans to invest Dhs250 million in the next couple of years and to expand the brand network in UAE. BRR, with around 150 client list all over Dubai, Qatar, Bahrain, Saudi Arabia, the USA as well as European markets, has embarked upon retail sales as another showroom, in the planned jewellery chain, was opened in Qusais, Dubai on Friday. South Indian film stars Kavya Madhavan and Roma opened the new showroom. Established in the year 2007, the jewellery dealers have clients in Dubai including famous jewellers Joy Alukkas, Damas, Sky Jewellery, Atlas Jewellery and Chemmanur among others. In the year 2009, BRR ventured into retail for 22 karat gold and diamond Jewellery and established its first showroom in the heart of Dubai jewellery market near the Gold Souq. BRR’s future plans include opening of a chain of 10-12 Retail Showrooms across UAE, Managing Director of BRR, Dubai Nisarg Ramani said. He said that the new showroom offers the most exquisite gold jewellery. “Now the finest in gold is easily available in a world of choice,” he added. Gold Express will showcase a wide range of gold and diamond jewellery - right from bangles and bars to chains and coins in various varieties and styles. Ramani said, “We are introducing a concept known as ‘Gold on the go’. Today many customers do not have time to waste.