Allurez responds to gemstone popularity trends

Move over emerald, radiant orchid* is taking the fashion industry by storm with its mesmerizing fuchsia, purple and pink undertones. Emerald, last year’s color of the year, brought us a bevy of greenish tones reflected in both clothing and jewelry accessories. Enter radiant orchid, a perfect companion to the purple of amethyst and the hues of pink sapphires. These and other complementary colors are dazzling runways and making their way onto red carpet events. A jewelry expert at the New York based online jewelry designer and retailer Allurez said: “Color trends directly impact gemstone jewelry purchases. Along with their connection to birthstones and anniversary stone colors, each gemstone has its own unique characteristics, with their color being a very important factor.” Pantone’s color selection is based on a large survey of prominent fashion designers and artists, who select colors based on their own observations of fashion trends and, sometimes, of collective consciousness. Radiant orchid is believed to encourage originality and creativity. Its gemstone companion color, amethyst, is also known for inspiring confidence. In addition, its lovely undertones, like radiant orange, bring a healthy glow to the skin. The Allurez spokesman continued, “Fashion trends, including color pallets, are just a few of the factors we consider. Our customers know that we’re on the cutting edge of jewelry trends because we’re constantly designing and choosing jewelry with a contemporary edge. A perfect example is the introduction of our fashion-forward engagement ring settings like halo and infinity designs.” Emerald, last year’s color, will continue its popularity thanks to its green hues which work very well with radiant orchid’s purple undertones. With that said, the popularity of amethysts and pink sapphires is expected to rise with new color coordination demands. Based in New York City and serving customers around the globe, Allurez Jewelers is a rising star in the field of luxury ecommerce. Allurez was recently ranked as the number one online-only jewelry retailer by TopTenReviews.com, and placed in the top three retailers overall. Their team of veteran jewelers specializes in all fine jewelry, including engagement rings, gemstone pendants, and other spectacular contemporary jewelry. Visit them online at Allurez.com. Source: PRWEB