Chevrolet Impala wins top sedan award at MEMA

The 2014 Chevrolet Impala won the top honour in the Large Sedan category at the Middle East Motor Awards (MEMA) 2013, which took place yesterday (October 29) in Sharjah. The 2014 full-size flagship sedan was nominated in the Best Large Sedan category based on a slew of criteria comprising performance prowess, head-turning design, a spacious refined interior, advanced technologies and great value. The winning vehicle was then selected by a highly-acclaimed judging panel – featuring the Middle East’s most renowned automotive journalists – following a comprehensive seven-month assessment period. Attendees at the prestigious gala award ceremony included Maurice Williams, president and managing director of GM Middle East Operations and Markus Leithe, regional marketing director. “It is a true honor to have received the coveted Best Large Sedan Award at this year’s Middle East Motor Awards,” said Williams. “Such recognition – stemming from the region’s leading annual automotive awards – is further testament to the 2014 Chevrolet Impala’s extensive roster of pioneering features, introduced to ensure the highest standards in design quality and performance.” Introducing new levels of comfort and technology, the new full-size sedan presents one of the most comprehensive collections of standard and available safety features in the segment, such as 10 standard air bags, forward collision alert, lane departure warning and side blind zone alert. Inside, the 2014 Impala offers spacious front and rear legroom, generous storage and smartphone-influenced connectivity with MyLink, Chevrolet’s new infotainment system. Powered by a 3.6-litre V6 engine featuring fuel-saving direct injection and lightweight components, it provides an excellent fuel economy of 8.1 litre/100km (highway). Source: TradeArabia