Dubai unveils new $32m tourism project

Dubai ruler Sheikh Mohammed bin Rashid Al Maktoum has launched a new AED120m (US$32.66m) tourism project, to be dubbed Dubai Landmark. Sheikh Mohammed was briefed on the plans for the Al Berwaz Tower project at Zabeel Park in Dubai today by Hussain Nasser Lootah, director general of Dubai Municipality, WAM news agency reported. Dubai Municipality is supervising the design, implementation and management of the project, which has been described as “a new addition to the distinctive Dubai landmarks.” Lootah said the new project with cost a total cost of AED120m ($32.66m) and is expected to attract around two million visitors and tourists. The tower will have dimensions of 150m tall and 105m wide and is due to start construction within four months, to be completed by the end of 2013. The unveiling was attended by Sheikh Hamdan Bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai and Sheikh Ahmed bin Saeed Al Maktoum, chairman of Dubai Aviation Authority and Chairman of Emirates Group. Dubai has long advertised itself as a tourism attraction and is home to the world’s tallest tower, the world’s biggest mall, a seven-star hotel and the region’s only indoor ski resort.