Travelport “JUICED” about 2012 GBTA

Travelport, the business services provider to the global travel industry, today announces its 2012 line-up at this year’s Global Business Travel Association (GBTA) International Conference and Exposition in Boston, July 22 – 25. Travelport will showcase travel technology concepts of tomorrow as part of its JUICE Labs initiative (Joint User Interaction Concept Experiments). JUICE Lab registrants can test-drive prototype products in development that will transform the way agents and travel suppliers work via an open platform, with intelligent search that provides multi-source travel content delivered in a superior user experience. “Travelport JUICE Labs is a structured idea center for capturing concepts, blending them together and then testing them with customers for their direct input and feedback,” said Gillian Gibson, CMO for Travelport, who is a panelist on GBTA’s ‘European Business Travel: Managing in a Time of Crisis’ forum. “GBTA is the business travel event of the year, the one conference thousands of business travel buyers count on each year to find cost-effective solutions to industry challenges. We’re delighted to feature a JUICE Labs testing center with proofs of concept for future innovations in travel technology right at our booth on the exhibition floor.”