cosmetics pr performance2017
Last Updated : GMT 17:34:35
Emiratesvoice, emirates voice
Emiratesvoice, emirates voice
Last Updated : GMT 17:34:35
Emiratesvoice, emirates voice

My Market Insight

Cosmetics PR Performance 2017

Emiratesvoice, emirates voice

Emiratesvoice, emirates voice Cosmetics PR Performance  2017

Cosmetics PR
london - Emiratesvoice

My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on PR performance of cosmetics across, print, online and social channels in 2017. The report focuses on trends over time as well as identifying brands that have performed well against key metrics i.e. mentions, earned media value (EMV) and social engagement. The report focuses on trends throughout the year as well as identifying brands that have performed well against key metrics i.e. mentions, earned media value (EMV) and social engagement.

Throughout 2017, social media has increasingly played a role within brands communications strategies. Cosmetic brands have taken different approaches in their relationships with Social Influencers. For example, some brands have teamed up with Influencers to collaborate on products ie. FleurDeForce x MAC. Others have announced Social Influencers as brand ambassadors such as the L’Oréal Beauty Squad whilst other brands seek to work with micro influencers, building long-term relationships. As we move into the new year, these are all dynamics that we expect to see grow further.

In 2017, the largest proportion of cosmetics PR mentions came from YouTube. YouTube also generated the largest EMV for the cosmetics category. This suggests just how important YouTube is to the cosmetics category. In 2018, we expect this role to grow, alongside Instagram.

Content Summary:

M.A.C lipstick was the most mentioned cosmetics product across print in 2017.

Fenty Beauty received a total EMV of £12,645,594 for cosmetics, 90% of which was generated on YouTube.

Collection Lasting Perfection Concealer was the most popular product on YouTube, receiving 1,074,459 likes.

Standout Performance:

Of all the new cosmetics products that launched in 2017, Urban Decay Naked Heat Palette was the product to achieve the highest number of PR mentions (444), as well as, EMV (£1,487,609.) Urban Decay Naked Heat Palette launched in June 2017, receiving on average 74 PR mentions across the 6 months since its release. The majority of the palette’s EMV came from YouTube with Zoella generating the highest percentage, worth £514,864.between January - Nov.

 

If these insights interest you, call for more information. You can gain access to My Market Insight's data for as little as £750 and DIARY directory Subscribers receive a 20% discount.

GMT 08:36 2018 Monday ,22 January

Skincare PR Performance Full Year 2017

GMT 12:47 2018 Tuesday ,16 January

The Rake announces editorial updates

GMT 10:26 2018 Wednesday ,10 January

David Beckham launches debut grooming

GMT 13:01 2018 Wednesday ,03 January

Sunkissed unveils new beauty launches

GMT 11:32 2017 Monday ,11 December

Watch brand James Derby launches
Emiratesvoice, emirates voice
Emiratesvoice, emirates voice

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

cosmetics pr performance2017 cosmetics pr performance2017

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

cosmetics pr performance2017 cosmetics pr performance2017

 



Emiratesvoice, emirates voice Skincare PR Performance Full Year 2017

GMT 08:36 2018 Monday ,22 January

Skincare PR Performance Full Year 2017
Emiratesvoice, emirates voice New hunt for flight MH370 gets under way

GMT 10:28 2018 Wednesday ,24 January

New hunt for flight MH370 gets under way
Emiratesvoice, emirates voice Modern colorful bedroom renovation

GMT 12:12 2017 Thursday ,21 December

Modern colorful bedroom renovation
Emiratesvoice, emirates voice Five Saudi women pilots granted GACA licences

GMT 15:04 2018 Thursday ,30 August

Five Saudi women pilots granted GACA licences
Emiratesvoice, emirates voice Turkey detains dozens more

GMT 10:11 2018 Wednesday ,24 January

Turkey detains dozens more
Emiratesvoice, emirates voice The Rake announces editorial updates

GMT 12:47 2018 Tuesday ,16 January

The Rake announces editorial updates
Emiratesvoice, emirates voice Europe brings on charm and blue skies

GMT 06:02 2018 Tuesday ,23 January

Europe brings on charm and blue skies
Emiratesvoice, emirates voice Sophisticated Classic Dining Room Design Ideas

GMT 12:15 2017 Monday ,18 December

Sophisticated Classic Dining Room Design Ideas
Emiratesvoice, emirates voice Arab Coalition Forces kill scores of Houthi commanders

GMT 12:46 2018 Thursday ,30 August

Arab Coalition Forces kill scores of Houthi commanders
Emiratesvoice, emirates voice Amazon to open first cashierless shop

GMT 05:18 2018 Tuesday ,23 January

Amazon to open first cashierless shop

GMT 10:08 2018 Wednesday ,24 January

Microsoft to open 4 data centres

GMT 19:57 2018 Tuesday ,23 January

Farm-fresh from Kerala to the UAE, in just one day

GMT 08:52 2018 Tuesday ,23 January

Louvre Abu Dhabi replaces Gulf map that omitted Qatar

GMT 10:28 2018 Wednesday ,24 January

New hunt for flight MH370 gets under way

GMT 16:17 2018 Thursday ,30 August

Five Saudi women pilots granted GACA licences

GMT 09:54 2018 Wednesday ,24 January

'Friendly and kind' N. Korean skaters

GMT 09:29 2017 Thursday ,07 December

Ayten Amer participates in “Khalawees”

GMT 07:41 2013 Tuesday ,27 August

Yehia El-Fakharany considers all stances on Egypt

GMT 09:05 2017 Monday ,05 June

Halima Boland believes in her self-confidence

GMT 14:02 2011 Saturday ,24 December

Interior of Mercedes ML63 AMG

GMT 23:22 2017 Tuesday ,07 February

Mahira’s Bollywood film banned in Pakistan

GMT 10:40 2017 Tuesday ,31 January

My City Centre Nasseriya marks its third anniversary

GMT 12:09 2014 Sunday ,12 January

Kitab Al Maqaber

GMT 04:24 2018 Saturday ,13 January

Happy 2968! Berber New Year becomes holiday

GMT 21:32 2017 Friday ,24 February

Dubai announces crude oil price for May

GMT 09:41 2017 Thursday ,17 August

Syrians face 'horrible' camp conditions

GMT 05:40 2017 Tuesday ,26 December

More than 30 bodies found, criminal probe
Emiratesvoice, emirates voice
 
 Emirates Voice Facebook,emirates voice facebook  Emirates Voice Twitter,emirates voice twitter Emirates Voice Rss,emirates voice rss  Emirates Voice Youtube,emirates voice youtube  Emirates Voice Youtube,emirates voice youtube
emiratesvoieen emiratesvoiceen emiratesvoiceen emiratesvoiceen
emiratesvoice emiratesvoice emiratesvoice
emiratesvoice
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
emiratesvoice, Emiratesvoice, Emiratesvoice