skincare pr performance full year 2017
Last Updated : GMT 05:17:37
Emiratesvoice, emirates voice
Emiratesvoice, emirates voice
Last Updated : GMT 05:17:37
Emiratesvoice, emirates voice

My Market Insight

Skincare PR Performance Full Year 2017

Emiratesvoice, emirates voice

Emiratesvoice, emirates voice Skincare PR Performance Full Year 2017

Skincare PR Performance Full Year 2017
london - Emiratesvoice

My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on PR performance of skincare across, print, online and social channels in 2017. The report focuses on trends throughout the year as well as identifying brands that have performed well against key metrics i.e. mentions, earned media value (EMV) and social engagement.

In 2017, skincare received 28% of all beauty PR. It was the 2nd largest category in terms of both PR mentions and EMV, led only by cosmetics. Skincare EMV was worth £110 million or 16% of the total beauty market. The largest proportion of skincare PR mentions came from consumer magazines; delivering 22% of all skincare mentions. Whilst YouTube created just 10% of all skincare PR mentions, it generated 57% of the category’s EMV.

Undeniably Social Influencers, particularly on YouTube, are a driving force for the beauty industry. We highlight ways in which Social Influencers shaped the skincare category in 2017, from brand and Influencer collaborations to promoting brand exposure.

Content Summary:

Kiehl’s Since 1851 achieved online EMV worth £400,569, the greatest online EMV performance by a skincare brand in 2017.

Whilst Glossier only launched in the UK in October 2017, Glossier Milky Jelly Cleanse, was the most popular product on YouTube in 2017, receiving 372,089 likes.

FleurDeForce generated the greatest number of Skincare PR mentions on YouTube in 2017. Fleur's YouTube skincare content also ranked in first place for skincare engagement.

Standout Performance:

Pixi Beauty collaborated with skincare expert Caroline Hirons to create “Pixi by Caroline Hirons Double Cleanse”. In 2017, Double Cleanse was the most mentioned skincare product across print, online and social combined. In addition to this, Double Cleanse achieved the third highest skincare EMV, worth £896,565. Also, Pixi Glow Tonic was the 2nd most mentioned skincare product in 2017, achieving 263 PR mentions.

Charlotte Tilbury Instant Magic Facial Dry Sheet Mask achieved a lot of buzz in the media when it launched in January 2017, due to its revolutionary concept. The Dry Sheet Mask was the 5th most mentioned skincare product in 2017, receiving 172 PR mentions across print, online and social combined worth £433,836 EMV. The largest proportion of EMV for the mask came from Lydia Millen’s YouTube channel worth £47,806 EMV.

In 2017, Kate La Vie was in the top 10 Social Influencers for Skincare Instagram engagement, achieving 114,704 likes. Skincare coverage on Kate’s YouTube channel also generated 60,530 likes and 1,952,179 views worth over £200,000 EMV. Katelavie.com also featured 76 skincare PR mentions. Altogether, Kate featured 116 skincare different products across her platforms. Glossier Priming Moisturizer was Kate’s most mentioned product in 2017, producing 15 PR mentions.

If these insights interest you, call for more information. You can gain access to My Market Insight's data for as little as £750 and DIARY directory Subscribers receive a 20% discount.

GMT 12:47 2018 Tuesday ,16 January

The Rake announces editorial updates

GMT 10:24 2018 Sunday ,14 January

Cosmetics PR Performance 2017

GMT 10:26 2018 Wednesday ,10 January

David Beckham launches debut grooming

GMT 13:01 2018 Wednesday ,03 January

Sunkissed unveils new beauty launches

GMT 11:32 2017 Monday ,11 December

Watch brand James Derby launches
Emiratesvoice, emirates voice
Emiratesvoice, emirates voice

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

skincare pr performance full year 2017 skincare pr performance full year 2017

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

skincare pr performance full year 2017 skincare pr performance full year 2017

 



GMT 05:17 2024 Wednesday ,07 February

Amazon to open first cashierless shop

GMT 08:24 2013 Saturday ,14 September

Juliette Has A Gun unveils new fragrance Anyway

GMT 12:19 2013 Monday ,09 September

Trussardi unveils new fragrance MY NAME

GMT 12:30 2015 Sunday ,18 January

Value hotel brand set to open in Dubai

GMT 22:07 2011 Saturday ,29 October

Peak hotel rates unlikely to return

GMT 13:11 2013 Saturday ,31 August

Jimmy Choo Limited Edition fragrance

GMT 04:28 2011 Sunday ,11 September

Is monogamy making us miserable?

GMT 18:55 2012 Wednesday ,02 May

10 Cruel things men do to women

GMT 07:25 2012 Wednesday ,04 January

\"Anouk\" Modern Chair

GMT 13:52 2012 Monday ,19 March

Never letting go, Mark Anthony

GMT 15:29 2012 Saturday ,14 January

On a Himalayan high in Nepal

GMT 12:54 2012 Wednesday ,30 May

An Arab voice on America\'s airwaves

GMT 14:52 2012 Thursday ,03 May

7 Must-know sex secrets

GMT 06:31 2012 Wednesday ,11 April

Flamenco Gala

GMT 05:11 2011 Saturday ,19 November

Flexitarians a growing U.S. phenomenon

GMT 16:22 2016 Thursday ,12 May

Gaza key part of refugee crisis

GMT 15:44 2014 Friday ,14 February

Inexpensive, meaningful Valentine\'s Day gift ideas

GMT 05:21 2015 Tuesday ,10 February

Call to participants for Chopin Piano Competition

GMT 10:16 2011 Friday ,18 November

I love working with Khaled Yousif

GMT 08:32 2012 Wednesday ,28 March

New cross channel ferry route from seaways

GMT 10:36 2016 Saturday ,09 January

Getting better after tour halt
Emiratesvoice, emirates voice
 
 Emirates Voice Facebook,emirates voice facebook  Emirates Voice Twitter,emirates voice twitter Emirates Voice Rss,emirates voice rss  Emirates Voice Youtube,emirates voice youtube  Emirates Voice Youtube,emirates voice youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

emiratesvoieen emiratesvoiceen emiratesvoiceen emiratesvoiceen
emiratesvoice emiratesvoice emiratesvoice
emiratesvoice
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
emiratesvoice, Emiratesvoice, Emiratesvoice