Gitex Shopper set to grow 25% with move to DWTC

With the UAE’s consumer electronics market expected to reach a record $3.8 billion this year, and an ever-growing demand for exhibition space at Gitex Shopper, organisers of the region’s largest consumer IT and electronics show have announced the relocation of the show this year to the Dubai World Trade Centre, or DWTC. In addition to the new, ultra-convenient central location, Gitex Shopper will take place slightly earlier in the year, from September 29 to October 6, and will increase its opening hours to meet visitor demand. The show will be the biggest and best yet, with 25 per cent increased exhibitor space to accommodate the surge in industry demand and more than 25,000 of the latest cutting-edge products and gadgets on the market. Aroound 95 per cent of the floor space has already booked by some of the world’s top consumer IT and electronics brands, including industry giants Bose, Dell, Epson, Fujitsu, HP, HTC, Intel, Nintendo, Samsung, Sanford and Seagate. “Gitex Shopper has enjoyed extraordinary success from the show’s very first edition, and with its historic move to the Dubai World Trade Centre, anticipation is at an all-time high. Our exhibitors have almost without exception required increased exhibition space, and this move enables us to deliver that,” said Trixee Loh, senior vice-president at the DWTC, the organiser of Gitex Shopper. “We have also increased the number of hours that the show is open, in a bid to meet the growing needs of the visitors, many of whom travel hours to attend Gitex Shopper. We are always looking for ways to increase value for all.” Recognising the importance of Gitex Shopper, many world-famous brands will be participating for the first time with their own dedicated stands, including LG, Nestle, Toshiba and Western Digital. “Gitex Shopper has, over the years, become one of the best platforms to showcase the latest in consumer electronics and technology. The event attracts people from not only the region, but also across the world turning many visitors into serious shoppers,” LG Electronics Gulf president D.Y. Kim. “Our debut participation at Gitex Shopper last year proved to be a great platform for Samsung to interact and engage directly with consumers and create awareness of our latest products and technologies. Samsung is a consumer-centric company and such opportunities are key to our continued success,” Samsung Electronics head of retail Firas Tayfour said. From : Khalij