Mobile Money Expo draws 1000 delegates

The Mobile Money Global Summit & Expo, part of the Connected World Forum taking place at the Atlantis Palm Jumeirah drew over 1000 delegates from leading regional and global mobile network operators, banks and other financial institutions as well as retailers. A major highlight of the event was a presentation at the summit by KeyBS, a leading technology provider and member of Arabi Holding Group KSC, on its newly launched iBanking Solution with New Mobile Application. Sara Kobayaa, Director Sales and Marketing of KeyBS Business Unit, said: “In addition to creating awareness about our various products and services, Mobile Money Global Summit & Expo presents us with a unique opportunity to meet key players in the financial institution market.” “As customer demand for mobile money services increases, the conditions are right for us to capitalse upon the expanding market opportunities. Emerging markets such as the Middle East, India and Africa are leading the way in mobile remittances with a strong focus on NFC mobile payments. We aim to be a key part of this rapidly growing industry,” said Kobayaa. A report by Juniper Research indicates that mobile money transactions will hit $670 billion by 2015, proving that payments can be one of the most profitable uses of the mobile phone. At the same time mobile remittances are forecasted to reach $55 billion by 2016. KeyBS has emerged as a leading player in the lucrative GCC market by capitalising on the region’s growing demand for technology and automated payment solutions. The company provides advanced mobile, kiosk and point of sale, or POS systems and services for remittance transactions and bill payments as well as customised software and hardware tailored to boost productivity and efficiency that in turn help cut down costs. From : Khalij