Fashion shopping application

Available for iphones Beirut - Arabstoday NET-A-PORTER, the online luxury fashion retailer, announced the latest exciting development in its mobile growth strategy with the launch of a new innovative app offering customers a smoother and more engaging shopping experience while on-the-go. The NET-A-PORTER app is a unique fashion shopping application that was first launched in July 2009. This updated app is available for iPhone and, for the first time, android devices, and has been specifically designed to make the mobile shopping experience as fast, easy and engaging as possible. Featuring hi-res imagery that is unique to the app, benefits to the customer include fantastic zoom functionality on all products, slick navigation and the ability to shop and manage your NET-A-PORTER wish list wherever you are. With the new and updated NET-A-PORTER app, users can: -          View high-quality images of thousands of products from over 400 of the world’s most coveted designers -          Easily share products via Twitter and Facebook -          Manage their onsite wish list via their phone -          Read daily news and watch fabulous fashion videos from NET-A-PORTER’s blog Fashion Fix -          Browse a mobile version of NET-A-PORTER LIVE, providing users with a window into customers' browsing habits, updated in real-time Sarah Watson, Group Mobile Manager says, “Our customer expects to be able to shop and browse NET-A-PORTER wherever she is and our latest app development brings us one step closer to being able to offer the same seamless shopping experience whether on a mobile device or a desktop computer. With mobile at the forefront of our growth strategy for 2012 we are also delighted to be able to offer Android users a luxury shopping app for the first time.”