Rachel Weisz L’oreal ad banned

Rachel Weisz L’oreal ad banned London - Arabstoday A Rachel Weisz advert for a L'Oreal anti-wrinkle product has been pulled from UK television and banned by the country's Advertising Standards Authority for "misleadingly" exaggerating its performance, according to reports. The initial complaint over the advert, which first ran as a two-page magazine advertisement back in September of last year, was brought forward by parliamentarian Joe Swinson who claimed that it "misrepresented the results that the product could achieve." The image that promotes the L'Oreal product, named Revitalift Repair 10, shows a close-up black-and-white portrait of Weisz smooth, unblemished face. In fact the image of the 41-year-old, who married Daniel Craig last year, had been digitally enhanced or airbrushed to even out her complexion. L’Oreal defended the way the image of the actress had been manipulated. The firm said: “The ad sought to represent Rachel Weisz as favourably as possible and therefore every effort had gone into ensuring the most flattering set-up. Rachel Weisz had been professionally styled and made-up and then lit and shot by a professional photographer in a studio setting.The photo was shot using a lot of light in order to make the picture more flattering and to reduce the appearance of imperfections in the ensuing image by giving the image a soft focus and lower resolution.” The company admitted the image had been subsequently retouched.