Careem expands presence in cities on homegrown app

Careem, described as the region’s major app-based car booking service, has strengthened its position in Saudi Arabia by growing its presence in most of the cities.
Careem, which operated in just three Saudi cities three years ago, has today grown to 22 cities across the Kingdom, while simultaneously expanding its services to cover 21 other cities and 10 countries in the MENA and South Asia.
Within Saudi Arabia, the app-based service is now available in Makkah, Madinah, Riyadh, Taif, Abha, Ahad Rufaidah, Hofuf, Al-Kharj, Al-Mubarraz, Ar Rass, Buraidah, Dammam, Dhahran, Diriyah, Unaizah, Jeddah, Jazan, Jubail, Khamis Mushayit, Alkhobar, Qatif, and Yanbu. 
In a partnership with the Saudi Commission for Tourism & National Heritage, Careem envisages expansion to at least six more cities by the end of the year, making transportation choices more accessible to all customers by 2017.
Abdulla Elyas, co-founder and MD, Careem Saudi Arabia, commented: “Careem’s mission is to make people’s lives simpler by providing a variety of transportation solutions and that is exactly what we’ve focused on doing in Saudi Arabia for the past two years. We’ve built a strong brand and customer base since our launch because we’ve always kept the Saudi users’ best interests first, paying attention to their needs.”
In May, Careem became one of the first car hailing companies in Saudi Arabia to be awarded a license to operate by the Ministry of Transport, underlining the company’s vision and commitment to the country.
This was reiterated this month as Careem signed an MoU with Bab Rizq Jameel, a Community Jameel initiative, to provide employment and training opportunities for Saudi citizens, primarily in the public and private limousine sector.
The partnership is in line with Saudi Vision 2030, which aims for a prosperous economy. 
The company launched Careem One with the Ministry of Labor for people with special needs.

Source: Arab News