DAMAC completes Versace-designed homes in Beirut

DAMAC Properties, one of the region’s largest luxury real estate developers, announced that its premiere project in Beirut is completed and the handover has commenced. The 28-story tower features 183 luxury apartments with interiors by Versace Home, and enjoys a dynamic location for residents to enjoy in the heart of the renowned Solidere.
The shared visions of the two companies have converged to deliver the most prestigious and sought-after property in Beirut, and its award-winning status has garnered interest from investors, including Lebanese nationals residing in Beirut as well as those abroad.
“The completion of DAMAC Tower in Beirut is a major achievement for us. Not only does it mark our first project in Beirut, but it also represents a successful collaboration with one of the most renowned luxury brands that has brought the glamor and luxury of the Italian fashion house into interior design and home furnishings,” said Niall McLoughlin, senior vice president, DAMAC Properties.
“This bespoke project represents high-end luxury living and it was borne out of the demand for a top-end designer lifestyle to appeal to discerning clientele who seek detail. With the stunning interiors and spacious apartment units in such a sought-after location, we have raised the bar for exclusive homes in Beirut,” added McLoughlin.
The $300 million DAMAC Tower comprises studio units as well as one-two-three and four-bedroom units. The luxury units feature uniquely-designed terraces, spa bathrooms equipped with Jacuzzi, steam or sauna, and are smart home technology-enabled.
The tower is also complemented by a grand double height lobby, convenient facilities including a multi-level basement parking, 24-hour security and surveillance, as well as private storage spaces for residents. Common areas including the health and fitness facilities, the concierge reception and the main lobby will feature Versace Home products.
The acclaimed luxury tower was designed by architect Erga Group SAL while main contractor MAN Enterprise SAL and MEP contractor EM Tech, led the execution of the project. In recognition for its collaboration with Versace Home and exceptional design, DAMAC Tower took the Arabian Property Award in 2010 for “Best Interior Design,” as well as the “Best High-Rise Architecture” award by International Property Awards the same year, both considered among the highest accolades awarded in the property sector globally.

Source: Arab News