Etisalat’s Value MMS service helps UAE businesses

Etisalat’s Value MMS service provides corporate customers, governmental organisations, multinational companies, SMEs and content providers in the UAE an automated multimedia solution to improve their communication process. Value MMS, Etisalat’s ready-to-use web-based software app, uses the MM7 protocol and allows organisations to send and receive large number of MMS messages for seamless interaction with their target markets. The service allows businesses to conveniently integrate their own back-end application as per their business needs. Business Customers can apply for their unique four-digit short code to start sending or receiving MMS messages to and from their targeted base. Each short code can be suitably rated to receive incoming requests from their clients to which businesses can respond in multimedia format. Commenting on the service, Abdulla Al Ahmed, Senior Vice President - Business at Etisalat, said: “Corporations across the globe and in the UAE use SMS and MMS as tools for direct marketing and communication. To meet this basic business requirement, we have introduced a flexible, customisable and cost-effective MMS solution for our customers to interact with their client base as well as employees.” While Value MMS service allows end users the flexibility to request information and content at any time they require it most, it helps businesses to send out promotional messages and special offers for keeping their clients informed at all times. Depending on requirements of the business, customers can conveniently subscribe to the service on a pay-as-you-go basis or for a monthly rental with volume based discounts based on usage. From gulftoday