Saudi Airlines, Sabre extend distribution agreement

Sabre Travel Network Middle East (Sabre), a technology company serving travel agencies and suppliers, has extended its fare-distribution agreement with Saudi Arabian Airlines. The agreement means more than 350,000 travel agents connected to Sabre will be guaranteed access to Saudi Arabian Airlines’ (Saudia’s) seats and fare classes. Saudia has also chosen to upgrade its level of connectivity with Sabre, giving traditional and online travel agencies improved access to fares and inventory, and helping drive its international expansion. Daniel Naoumovitch, Sabre’s chief executive officer, said: “Saudia joins the many global airlines in recognising Sabre as an important source of revenue and growth. “As host to SkyTeam carriers including Aeroflot, AeroMexico and Vietnam Airlines, Sabre has the knowledge and experience to power Saudia’s successful entry into the alliance. “This agreement, which includes the future use of EMD and improved connectivity, gives our agency customers greater choice and relevant content throughout the Kingdom of Saudi Arabia and global regions.” Abdul Mohsen M Jonaid, Saudia’s vice president for passenger sales, said: “Saudia recognises the value of the Sabre GDS and its innovative leadership in helping airlines market and sell their products to millions of travellers worldwide. “As we are on the verge of completing entry to the SkyTeam alliance, the extended agreement to distribute fares through Sabre is an important part of our international growth strategy. “Working with Sabre is vital for business in our domestic market, and gives us a global reach that will help drive our business to the next level.” Saudia joins a growing list of more than 400 airlines that have chosen the GDS to sell to travel agencies. Sabre recently announced agreements with Egyptair and VIM Avia. Sabre Travel Network provides technology services to the travel industry. It operates the world’s largest travel marketplace, connecting travel buyers and sellers through the Sabre global distribution system (GDS).