
Jewelry company Tiffany & Co. released for the first time an advertisement campaign Friday showing a same-sex couple.
The engagement campaign, titled "Will You?," includes photos by Peter Lindbergh of several couples in various circumstances, including a gay couple sitting on a stoop in New York City. According to a Tiffany spokesperson, the two men are in a real relationship.
"Nowadays, the road to marriage is no longer linear, and true love can happen more than once with love stories coming in a variety of forms," Linda Buckley, Tiffany & Co. VP of North American PR, told Elle in a statement. "The Tiffany engagement ring is the first sentence of the story that a couple will write together as they create a life that is deeply intimate and exceptional, which is the message we hope to convey through this campaign."
Also using digital and video mediums, Tiffany's global campaign puts the company in the same ranks as Starbucks, Banana Republic, Macy's and JC Penney, which have also used gay couples in advertisements. As well, Oreo, Target, Nike, and Microsoft advertise support for gay marriage, which is now legal in 36 states and the District of Columbia.
Macy's and JC Penney absorbed criticism in 2012 for ads showcasing same-sex couples, while Starbucks received similar scrutiny in 2013. None have altered course, however.
The move reflects growing support for marriage equality in the U.S. A poll conducted by Pew Research Center last year showed 52 percent of Americans supporting same-sex marriage, up from 35 percent in 2001.
GMT 09:47 2018 Tuesday ,23 January
SAP unveils big push into French tech start-upsGMT 05:07 2018 Tuesday ,23 January
Noble Group shares surge 37 percent on buyout talksGMT 19:07 2018 Monday ,22 January
BAKS spent Dh225m on charity projects in 2017GMT 22:52 2018 Sunday ,21 January
French firm "recalls baby milk product"GMT 22:27 2018 Sunday ,21 January
US company plans funds that double bitcoin price movesGMT 21:23 2018 Sunday ,21 January
Pence starts Mideast tour in Egypt amid Arab angerGMT 08:54 2018 Saturday ,20 January
Million-euro bill for firm behind Paris bike-share chaosGMT 10:47 2018 Friday ,19 January
German chemical giant BASF sees 'significant' profit leap

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2025 ©
Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2025 ©
Send your comments
Your comment as a visitor