Tommy Hilfiger unveils Gigi Hadid designed collection

Tommy Hilfiger, which is owned by PVH Corp., has unveiled the Fall ’16 TommyXGigi collaborative collection, which can now be seen for the first time at its website.
The collection was co-designed by Tommy Hilfiger and supermodel Gigi Hadid, and available to purchase online, plus at select Tommy Hilfiger stores and select wholesale partners globally.
The capsule features women’s sportswear, footwear and accessories, including watches, sunglasses and The Girl fragrance.
The designs celebrate Hadid’s unique take on modern style, fused with Hilfiger’s signature “classic American cool” heritage.
Seafaring staples are reimagined with clean cuts and fresh embellishments, from buttons and chevrons to naval badges, embroideries and sailor stripes.
Sporty-chic silhouettes are further modernized with feminine chiffons, cozy cable-knits and sleek leathers. The look is effortless, youthful and cool — it’s described as Gigi’s new take on nautical with a playful, romantic edge.
The TommyXGigi collection’s global premiere on the runway took place at the New York Fashion Week on Sept. 9.
Tommy Hilfiger hosted its first ever consumer-facing fashion show, “#TommyNow,” which opened to the public and live-streamed online. on. This innovative approach reflects Hilfiger’s wider commitment to the democratization of fashion, with designs available to purchase the moment they hit the runway.
Tommy Hilfiger announced Gigi Hadid as its global brand ambassador in December 2015, reflecting its commitment to the expansion of its women’s business worldwide. The strategy communicates a fresh vision for Tommy Hilfiger womenswear, reinforcing the brand’s credentials as the world’s leading accessible designer brand that offers stylish classics with a playful fashion edge.
The full collection can now be seen online and available to purchase through the site. It will also be available at select Tommy Hilfiger stores and select wholesale partners worldwide.

Source: Arab News