Toy giant Lego tops Danish businesses ranking

Global leading toy manufacturer Lego has for the second year running been ranked Denmark's best company in an annual reputation ranking. The survey of Danish executives, taken for Denmark's Berlingske Business magazine and published Friday, rated the country's businesses in terms of management, communication, trustworthiness, working conditions and financial health. Pharmaceutical maker Novo Nordisk finished second, also for the second year running. Lego has topped the survey four times in the last five years, solidiying its return from the brink of bankruptcy in the mid 2000s. Earlier this year, Lego overtook Hasbro to become the world's second largest toymaker, trailing only behind Mattel. That position is a far cry from where it was in 2004, when Lego was ranked 76th in the survey and struggling under the weight of a number of failed projects. In recent years Lego has experienced a healthy, stable growth, primarily spurred by growing sales in Asia. Lego has placed increased focus on the region, establishing a new head office in Shanghai, as well as building a new manufacturing plant in China.